More than a Store
At Selfridges, it's not enough to be an emporium for the best fashion and luxury goods - it has to be entertainment too. The latest in the wildly creative programme of events, happenings and installations in the brand-new launch of the Wonder Bar, with an eye-popping collection of the finest wines and spirits. It will focus on the Enomatic Wine system, a "juke box" with more than 50 varieties and vintages where you help yourself to a glass with prices ranging from £5 to £150. If you prefer conventional table service, there is a team of expert wine waiters on hand headed by Selfridges' new sommelier, Dawn Davies. (Remember Dawn? She was the head sommelier at Zuma, the Square, Gordon Ramsay's Boxwood Café and most recently at the Michelin-starred Ledbury in Notting Hill.) As you hone your palate with fine wines, you can enjoy platters of seafood, charcuterie and delicious cheeses. To add to your sense of wonder, there's a humidor with the largest cigar collection in the UK featuring 60 handmade cigar brands and 50 vintage cigars, while alongside the Wonder Bar is a 2,000 sq ft wine, champagne and spirits shop with a new personal shopping service. The entrance couldn't be easier - ground floor level on the corner of Oxford Street and Orchard Street. The Wonder Bar is the precursor of the Wonder Room which opens in August as the ultimate destination for jewellery, watches and luxury goods. 400 Oxford Street, London W1, 0800 123 400 www.selfridges.co.uk