Making a point
The fountain pen isn't dead. Despite email, texting and the curse of the Blackberry, hand-written notes are cool and an ink signature much smarter than ball point. The Mayfair-based luxury emporium William & Son has stolen a march on its rivals with the launch of the new 1010 Limited Edition by Caran d'Ache. There's an eye-watering price tag but that isn't the point. This is about Swiss skill and design and an unparalleled rarity factor. The 1010 pays homage to the master watchmakers of Switzerland, referencing the artistry and mechanics of skeletonised case backs. The body of the pen recalls the delicate gears of the finest timepieces using jewels and precious metals. Available in 18-carat gold (only 10 in circulation) £45,000; and rhodium-plated silver (500 in circulation), £7,000. William & Son is owned by William Asprey, latest generation of the iconic family who made London synonymous with luxury. After a bit of a tussle with the new owners of Asprey & Garrard, he left the company in 1999, creating an impressive rival at the far side of Berkeley Square. It seems dreadfully unfair that he can't use his own family name but that's business for you. William & Son, 10 Mount Street, London W1, 020 7493 8385; www.williamandson.com
Caption:
Caran d'Ache 1010 Limited Edition available from William & Son




