Zelens Skin Science

While the beauty business is full of half-truths and promises, bolstered by massive ad budgets and celebrity endorsement, every now and again a truly magical product line comes along to rock you back on your heels. One such brand is Zelens, an elite anti-ageing skincare range available only in select luxury retailers in France, Belgium, Italy, Spain, Japan, Hong Kong, Switzerland, the USA and the UK. Zelens is a truly international company, based in London with backing from South African born tycoon Sir Mark Weinberg and masterminded by Italian Dr Marko Lens, a leading authority on skin cancer and reconstructive surgery. Dr Lens is no slouch when it comes to skincare and with Zelens he is at the frontier of science fighting - on our behalf - the free radicals and environmental hazards that cause premature ageing. The science is complex but effects are simple: smoother, fresher, younger looking skin.. It's a very small range with just a protective day cream in two formulations for normal and very dry skin; a reconstruction night cream in two weights; a triple action eye cream; and the latest product, Radical Defence Serum to use either by itself or under other products. Zelens may be staggeringly expensive (from £90 for the eye cream to £150 for the extra rich night cream) but it produces visible results fast and word of mouth marketing is proving extremely effective. And while you are looking better, so is your bathroom. These glass jars are quite simply the most beautiful things you've ever had on your shelf and you'll never want to throw the packaging away. Zelens is a Russian word for green and the subtle livery of green, silver and black is soooo elegant. The brilliant design concept is down to Anouska Hempel, a legend in international circles for her work which includes Blakes hotel in London and Amsterdam, the Hempel in London, a flagship store for Louis Vuitton in Paris, interiors for Van Cleef & Arpels in Monte Carlo, Beverly Hills, London and Tokyo, and her own luxurious couture fashion line. Here in the UK you can buy the Zelens range at Space.NK.apothecary, the ground-breaking beauty retailer which has broken the big stores' stranglehold and online at www.zelens.com.